RI logo_horiz_no tag_color
Brand Guidelines

For any questions not covered in our brand guidelines or to request customized partner graphics, please contact Bonnie@ravenintel.com.

BRAND NAME

Raven Intelligence is our organization's formal name and should be spelled out in first mention of the brand name in all communications. Following this, "Raven" may be used as shorthand.

**In case you missed it, we changed our name from Raven Intel to Raven Intelligence!


LOGO VARIATIONS

Raven has a primary logo and secondary logo available for easy application in a variety of media sources. Both the primary and secondary logos are available with or without a tag line.

Horizontal Logos

Raven's primary, horizontal logo should be used whenever possible in it's full-color integrity. It should also be the primary logo used throughout co-branded material, particularly when a partner's logo is more horizontal in nature.


Primary Full-Color Logo

This is the preferred logo to use whenever possible and should be placed on a white or light-colored background.

RI logo_horiz_no tag_color
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Primary White Logo

The white version of the primary logo should be used when the content background is too dark for the brand names to be legible.

Raven_White-1
click to download

Primary Full-Color Logo with Tagline

Raven's primary logo with tagline may be used with a minimum of 300px wide by 41px tall.

Raven_Intelligence_Full_Color_W_Tagline

Primary White Logo with Tagline

Raven's white primary logo with tagline may be used on dark backgrounds with a minimum size of 300px wide by 41px tall.

RI-logo_horiz_bar-tag_white_V2-01-1200x257
Click Here to Save the Logo
Click Here to Save the Logo

* Additional logos in black or without the colored bar in the tagline are available upon request.

Stacked Logos

Raven's stacked logo should be used as a secondary option when space is limited or when a partner's logo is more square in nature, as opposed to a rectangular design (see our co-branding section for more details).


Stacked Full-Color Logo

The full-color logo should be used whenever possible, should the design require a stacked variation.

RI-logo_stack_no-tag_color
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Stacked White Logo

The white version of the primary logo should be used when the content background is too dark for the brand names to be legible.

Raven_White_Stacked
click to download

Stacked Full-Color Logo with Tagline

Raven's stacked logo with tagline may be used with a minimum of 300px wide by 100px tall.

RI logo_stack_bar tag_color

Stacked White Logo with Tagline

Raven's white primary logo with tagline may be used on dark backgrounds with a minimum size of 250px wide by 86px tall.

Raven_Stacked_With_Bar_Tag_v2
Click Here to Save the Logo
Click Here to Save the Logo

* Additional logos in black or without the colored bar in the tagline are available upon request.


APPROVED BRAND COLORS

1-2

Raven Blue
#2CA5F6

2-4

Secondary Blue
#25AAE0

3-3

Gold
#FFCC53

4-2

Black
#000000

5

Grey 1
#A6A6A6

6

Grey 2
#CCCCCC


CO-BRANDED MARKETING MATERIAL

When the Raven logo is shown locked up with a partner logo, a thin line should anchor the two logos together. The Raven logo may be placed on either the right or the left side and should always be centered horizontally with the line and the partner logo. 

Primary Logo Co-Branding Example

Raven_Horizontal_Partner_Cobranding

Stacked Logo Co-Branding Example

Raven_Stacked_Partner_Cobranding

TYPOGRAPHY

Trebuchet is the primary typeface for the Raven Intelligence brand and should be used in all Raven-initiated communication materials.

Trebuchet fonts may be downloaded below:

  • Trebuchet Regular
  • Trebuchet Bold
  • Trebuchet Italic

Should Trebuchet not be available or if the font is being used on the web, Arial should be used in its place.

RI logo_horiz_no tag_color

Raven Intelligence
ravenintel.com