Raven Intelligence Brand Guidelines

Brand Guidelines

For any questions not covered in our brand guidelines or to request customized partner graphics, please contact callie@ravenintel.com.

BRAND NAME

Raven Intelligence is our organization's formal name and should be spelled out in first mention of the brand name in all communications. Following this, "Raven" may be used as shorthand.

**In case you missed it, we changed our name from Raven Intel to Raven Intelligence!

LOGO VARIATIONS

Raven has a primary logo and secondary logo available for easy application in a variety of media sources. Both the primary and secondary logos are available with or without a tag line.

Primary Logos

Raven's primary, horizontal logo should be used whenever possible in it's full-color integrity. It should also be the primary logo used throughout co-branded material, particularly when a partner's logo is more horizontal in nature.

Primary Full-Color Logo

This is the preferred logo to use whenever possible and should be placed on a white or light-colored background with a minimum size of 300px by 41px.

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Primary White Logo

Raven's white primary logo may be used on black or dark-colored backgrounds with a minimum size of 300px by 41px.

click to download

Primary Full-Color Logo with Tagline

Raven's primary logo with tagline may be used on white or light-colored backgrounds with a minimum size of 300px by 41px.

Primary White Logo with Tagline

Raven's white primary logo with tagline may be used on black or dark-colored backgrounds with a minimum size of 300px by 41px.

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* Additional logos in black or without the colored bar in the tagline are available upon request.

Secondary Logos

Raven's stacked logo should be used as a secondary option when space is limited or when a partner's logo is more square in nature, as opposed to a rectangular design (see our co-branding section for more details). All secondary logos should be a minimum size of 250px wide by 86px tall.

Secondary Full-Color Logo

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Secondary White Logo

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Secondary Full-Color Logo with Tagline

Secondary White Logo with Tagline

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* Additional logos in black or without the colored bar in the tagline are available upon request.

APPROVED BRAND COLORS

Primary Blue #0853BC

Secondary Blue #2CA5F6

White
#FFFFFF

Black
#000000

Tertiary Blue #BBE6FF

Grey
#D8E3ED

CO-BRANDED MARKETING MATERIAL

When the Raven logo is shown locked up with a partner logo, a thin line should anchor the two logos together. The Raven logo may be placed on either the right or the left side and should always be centered horizontally with the line and the partner logo.

Primary Logo Co-Branding Example

Stacked Logo Co-Branding Example

TYPOGRAPHY

Trebuchet is the primary typeface for the Raven Intelligence brand and should be used in all Raven-initiated communication materials.

Trebuchet fonts may be downloaded below:

Trebuchet Regular
Trebuchet Bold
Trebuchet Italic

Should Trebuchet not be available or if the font is being used on the web, Arial should be used in its place.

Raven Intelligence
ravenintel.com